The Future of Web Design FOWD is an annual conference which seeks to inspire and educate everyone who is interested or/and works with the web. It also is an amazing opportunity to network with many brilliantly talented people.
I found out in February that a Nigerian-American designer I follow on Twitter was going to be speaking, my interest in going increased a hundred-fold. Last month I stumbled on the call for volunteers needed for the 8th and 9th, I jumped right in. Big thanks to Michelle of Future Insights for giving me the opportunity.
Tuesday started out very early, I was at the Brewery by 7:30am, the volunteers got briefed on what they were going to do, there was a schedule and I was expecting to be busy. I think my favorite part at conferences is welcoming people at the front desk, finding their name tags, directing them and generally smiling, it’s fun.
The following sessions made an impact on me ( …and the ones I could attend!)
The Keynote speech by Paul Adams @Padday, the head of product design at Intercom, it was titled ‘Our New Creative Canvas’. It echoed the thoughts I’ve been having about the web recently; it’s fluid, web pages do not do it justice. This is how I see the web in my mind.
According to him, the future of web design comprise 3 things; 1.We will all be designing systems 2. Personalised experiences 3. Designing for change. Now, I’m no fan of personalized content because I didn’t get on the web to be put back into a silo, however, I am on board with the other two.
“UX Comics: How to Share Ideas Through Pictures” by Bonny Colville-Hyde @almostexact of Sift Digital. This was really important because it is something I’ve done (will blog about it) but never thought of putting before clients. She mentioned that comics allow you to generate and explore ideas, I can testify. The 5 Cs of comics she says are: Calligraphy, Composition, Clarity, Consistency and Communication. Her slides are here. In advancing her talk, I thought that one thing to consider is how body language differs from culture to culture, we shouldn’t have a one size fits all approach.
Senongo Akpan, @senongo on Non-Linear Storytelling. This was a must-go for me and I wasn’t disappointed. It was really interesting seeing how one could essentially connect the dots even if they looked different. I saw how rich the web could be if we employed some of the things recommended in this talk. The slides from Senongo’s talk are here
The last keynote of the day was by Stephanie Rieger “The Emerging Global Web”. Jumia from Nigeria was name checked here, excited to see that. She spoke about the rise of ‘Instagram businesses’ in developing countries. Creativity certainly develops where there are constraints and a goal.
Unfortunately I took ill, but managed to get to the Brewery by 12pm. I pretty much didn’t do any volunteer work so I had the chance to listen to a few talks.
Razvan Caliman’s talk was amazing, I saw things I didn’t know were possible yet. The future has arrived. Browser-free web, anyone? You have to experience it because what I write cannot do it justice. Get it all here (controlled environment required)
Belinda Parmar the CEO of Lady Geek talked about how not to alienate half the population in design. She spoke strongly about de-masculinizing design.
And it was a wrap.
I was happy with what I got to experience, wish I had gone to Rachel Nabors talk, but I’m not twice. Particularly loved that it ended with the CEO of Lady Geek’s talk reminding us that the domain of web, design and development is for all of us.
I feel very lucky to be a part of this community.
“Those who design for the web, internet are extremely lucky to be in the space right now, being able to shape the world” – Paul Adams
The conference was well organised and as a volunteer I’ve had the least to do here. It was true to it’s aim, educating and inspiring those of us privileged to attend. I also got to talk with a few people I will be keeping in contact with. The emerging story for me from this event is redesigning the web through non-linear storytelling with various mediums and the eCommerce applications. I will be writing a post on that soon. For now, cheerios and don’t stop looking to the future.
You can view slides from other speakers here