Research: Mere Users or Real People?

This post is partly inspired by a tweet and by a profound moment that happened over 2yrs ago. In many ways it’s about the ethics of user research. It also ties in with my recent thoughts on empathy and stories. First of all, I am a big advocate for getting rid of the term ‘User’ but that will be addressed in another post.

The big questions are, Who are these ‘Users’ Do we think of them beyond the task at hand?. Do we see them as having lives interconnected with other products and services or just as the sole user of ours?

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It was a lovely cloudless Monday so I decided to go to the garden near my office on Piccadilly street to have lunch and sit in the sun. There was also a project on my mind. I had done a round of guerilla interviewing during the weekend and didn’t mind continuing if I got the chance. A few minutes after I had settled on a bench and my food, a lady sits by me and opens a book. I thought this was an amazing opportunity to have a chat to her. My project was on redesigning the reading experience, how lucky I felt. So I asked if she had a moment to chat and she burst into tears.

I was taken aback and genuinely sorry, I didn’t know what to say. She quickly got herself together and apologized for the outburst. She mentioned rough times at work and how she tried to escape for a few moments in the garden. I was doubly sorry, here I was in the name of User research encroaching on what little time she had for solace.

I had never really thought about the lives of people beyond the projects I had been working, this was a real eye opener. We still had the chat about reading and what it meant to her but this only came after I just sat and listened. As we talked, I found myself empathizing with her.

I remember walking back to the office and thinking, wow we need a Book Spa/Book Lounge, where people can read in public without being disturbed.Ā  Most importantly, I thought about how we interview. People do not use products in isolation, some times they use your products/service in combination or in comparison with others. We must remember that people live beyond our research and approach them with that in mind. As a researcher its also important to just sit and listen. People’s stories engender empathy and that’s what you need to design better.

 

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One thought on “Research: Mere Users or Real People?

  1. Pingback: How to increase empathy for your users | Antonia Writes

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