It was on an airplane ride I eventually got to watch the movie. I thought it was overhyped and wasn’t going to go out of my way to watch it but here I was, 40,000ft above the ground, with no where to go.
I found myself laughing, crying, being hysterical, I loved every minute of it. After the movie, I wrote in my notebook for about 10mins because I had realised there was so much to glean from it aside entertainment value. A few things;
“If you give people a good enough ‘why’, they will always figure out the ‘how’”
I watched in awe as Jordan told story after story, connecting with others. To me this highlighted the importance of storytelling even in Design. When Jordan asked people to sell a pencil and they went on about the features on the pencil I thought then I had made the connection.
There are a set of pairs that are very important in the proper functioning of the world; Intuition and Logic, Faith and Reason, Imagination and Analysis, Stories and Features, The Big Picture and Details.
These pairs have to work together, anybody that argues otherwise is a fraud. They also have a specific order in which they work, the first of the pair as written must come first. One needs to understand the ‘Why’ before they can appreciate the ‘How’. The big picture/story should sell and help one appreciate the details/features and in turn, the details/features reinforce and make you love the big picture/story more, a blessed circle.
People connect better with stories (See) work on that. They also make it easier for stakeholders to understand and to gain the support for your projects. However it is not a one time thing, it may need refining and you might get to iteration 4, but never forget the pattern. Share the ‘whys’, the big picture and then detail it.
“When you live your life by poor standards, you inflict damage on everyone who crosses your path, especially those you love”
Not everybody is concerned about standards in the work they do or how it ties to their personal values but because UX is ultimately about people this is very important. Our mindset should be one that always strives for the best way of doing a thing, not just in the artefacts we create but in the way we live, relate and communicate.
Things in your life outside work seep into work and vice versa, there’s really no separation. We should strive for excellence mostly because other people are at stake. Do you love? then show it, be dependable, pay your bills on time, add a little more honesty, appreciate time with your family. There’s so much we can do better everyday. If you don’t know where to start, try laying your bed every morning, I promise that you will be designing a little better very soon.