User Experience and Design in 2015

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As a designer my daily life is never complete without looking ahead, thinking of what could be and as we embark on this new year, even more so. But for one to look ahead we must think about what has been and what we can learn.

In looking ahead for 2015, I am writing about things that have been on my mind, things I’ve observed, things I haven’t read anywhere for the year, things that are important for the future of user experience and design.

Back to Basics

I was in a meetup earlier this month talking about mobile payments, and It struck me how much technology happened to be the drivers of what we are creating these days. It seems that though we talk about ‘Users’ all the time we have forgotten who they are. There’s new exciting technology, lots of trends to follow but they just seem backwards when we don’t engage people first and always.

I think it’s important for us, this community of designers to take a step back and ask ourselves who we are designing for and why. In the work we do this is a daily struggle, and one that we should never think is ever done. So do take a step back, think, be thankful that you can design and that there are people to design for.

Accessibility

My sister is a ‘digital lawyer’ currently with the UN. She told me that one of the key tasks for the year in her group was to raise awareness about Accessibility in developing countries. I told her there was still a lot to be done even in the so-called developed world.

Although Accessibility is a part of the Equality Act 2010 (UK),Discrimination against people with disabilities is prohibited by law, Designers and developers in digital often don’t realise how the law affects the work they do. Even if companies with a digital presence are not deliberately excluding disabled users, they could find themselves violating the law and the fines are unlimited.

2015 should see us learning more on accessibility not just because you can be fined, but because you have empathy, because you want to help your fellowhuman, it could be you tomorrow. We should be educating others, those we work with and with out.

Let’s talk and design more around this, like Be My Eyes app, I’d like to see A11yLDN revved again. The following videos give a glimpse of what it’s like having impairments, I hope you take the time to watch them

How Blind People access the web

Film by Sea of Change

 

Fight Commoditisation

“Everything that can be reduced to a commodity ends up in the hands of fools”

UX and design consulting seems to be one thing that will keep growing in 2015, as big companies and consulting firms buy digital agencies and UX capabilities en masse.

We practitioners need to stay on guard and make sure we are not acting like commodities ourselves; selling design solutions that are merely cheaper than our competitors which devalues what design is about, offering tools instead of thoughts. All companies might have the same problem, but the design solution cannot be the same. Design is heavily influenced by context and as long as two companies are different they need to have different solutions.

If we are willing to be true partners, putting profits at risk, receiving pay based on the results, seeking to rethink the entire lifecycle of a business not just the app or website which are merely touchpoints for the most part, we can fight commoditisation. Standing on quality and honesty, twingods for this age with guts, the resolve and capability, I’m certain it can be done.

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One thought on “User Experience and Design in 2015

  1. Pingback: Before Design can lead… | Antonia Writes

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