It’s quite nice that almost everyday I get to explain what UX is. It helps me think about it, and refine my understanding. My idea of UX has evolved over the years based on what I read in books, what I have and seen practiced.
In this post I’ll tell you what I’m thinking when I mention User Experience, UX. If you have other ideas/ perspective, let me know.
1. UX is a Mindset
It is a way of thinking, with empathy. When a UX professional gets into a company this is what they will try to infuse through out the company. This mindset will enhance the way people think about other people (users, colleagues, customers, gamers and any other subset ) and how their products or services affect them.
UX professionals are there to remind us, because we all forget, that people satisfaction and delight should be at the heart of all we do. They are also advocates of the (users/customers etc) within the company or organisation. UX says to people, genuinely ‘We are here to help’
2. UX is a Goal
What’s the point of it all?, why are we waking up everyday and doing this. No we can’t actually design the experience, how everyone perceives something differs but we can facilitate a good or bad experience. We anticipate expectations and try to exceed them. How do we know when we get there? Set the goal ( Increased Sales?), set the metric (lower time to task completion?), method (site clarity?) research and validate (RR)
3. UX is a combination of skills and tools
These skills, tools and factors help one achieve 2. Goal but must be in combination with 1. Mindset. One should have a discernible skill along with the right mindset, whether it lies in strategy, research and/or design execution through interaction design, code or a visual interface.
There’s no one skill that is a UX skill, sketching, wire-framing, prototyping any one can do that. What sets a UX professional apart is the constant awareness of who they are designing for, the implications of the design and taking the right steps to ensure a proper, responsible solution.
Some important skills include 1. Being able to communicate effectively via any medium, 2. Requirements gathering 3. Understanding people via research 4. High willingness to learn and adapt. 5. Ability to balance ( e.g business and customer needs), order, prioritise