The UX of teams

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It’s a great opportunity to be able to work with myriads of people, across oceans and cultures. For the aware, it’s easy to see how much the quality of connections within a team makes or breaks the product or service they are creating together.

This made me start thinking about what we do within forming and bonding of our teams especially as someone who uses UX as a design approach. Last year in December I also gave a talk about how we need to think more inwardly about our colleagues and coworkers. How are they experiencing life? How are they experiencing the team?. I don’t have all the answers, but a few observations that might help


The one who does not have empathy for colleagues and coworkers they see, how can they empathise with ‘Users’, they have not seen.

Paraphrased, 1 John 4:20 (Bible)


I currently work with two main teams one in the UK and the other abroad as a design lead. Working with the team abroad offered a bit of a challenge because I am remote. One thing I decided to do was think about my motives for joining the team and staying in the team. I also considered making clear the following as we began the process of forming (Team of 8)

Genuine desire to see the team succeed – We tend to think this should be obvious, but even common sense is not common. We have to keep reevaluating our purpose in the team because this shapes our attitude to our colleagues. For example, if we want to see our team succeed we won’t always insist on our own way because that creates discord or we would find a better way to explain why certain things need to be done. Assertiveness is developed in the process.

Shared vision – We use basecamp as our project depot and communication base, and this has helped us in forming well. I asked everyone to write down what they thought about the team and put it up on basecamp; what they saw themselves bringing into team, the values that were important to them etc. We had this all written which was great, but it has been important that in our daily standups and informal meetings these shared vision and values are reiterated.

Openness – As the team was being introduced, this was a key value that was made evident in all the communication channels. Creating an environment where honesty is valued, where team mates can critique a piece of work without the other party feeling attacked. My teammates know they can challenge my design ideas because this frankness has been encouraged from the get go. In an environment where everyone feels free to be themselves, a better version of themselves, higher quality work is almost guaranteed.

When I traveled to meet with my team this month, the outpour of love was overwhelming, and they welcomed me ‘Home’ with music, cake and balloons. This boosted my confidence that we were on the right track and I intend to keep doing what I can to make sure we do not lose sight of ourselves and the vision ahead.

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